Elizabeth Childs is your social media strategy super hero
The mix of creativity, consumer research, business acumen, and strategy drew me to a career in Advertising Strategic Planning. The role in Ad Agencies and Corporations where you get to learn about peoples needs and reach out to connect with those in which your product or service can really help.
Then comes along Social Media! Woop Woop! Social enabled me to listen, learn and connect with individuals on a one on one basis. I was freaking out about how awesome this medium was and I still am on a daily basis.